The Idea
About
Bamf (Bringing Artistic Music Forward) is an organization made up of a network of musicians who wish to inspire people to reimagine the arts as foundational for a life well lived, using music as their ideological foundation and framework. They do this by showing how excellence through the Jazz tradition can prepare people to demonstrate excellence in all areas of life. Bamf’s main mission is to marry education and music through excellence.
The Challenge
What’s wonderful about the jazz lineage is how distinctive it is. But this can also work against itself when an organization wants to showcase something “more.” Bamf wanted an identity system that had a musical feeling while remaining elevated enough to showcase itself beyond music, and more specifically, beyond jazz.
Services
- Systems & Process Strategy
- Business Strategy
- Product Strategy
- Visual & Strategic Branding