The Idea
About
In the fine jewelry space Beverly Novick has often been referred to as one of New York’s best kept secrets. Her secret sauce is offering unique one-of-a-kind pieces, bespoke and custom redesign of heirloom jewelry. Beverly’s extensive knowledge of rare pearls, precious gems and specialized finishes on metals speaks to an innate sense of color, design and composition. Beverly’s extensive knowledge and passion for pearls, ranging from organic South Sea to black Tahitian Keshi, began in the 1980′s even before they were in vogue. Her specialty is infusing the classic with the unexpected, resulting in modern, relevant silhouettes. Beverly’s signature is a simple diamond, burnished in the pearl’s natural contour to resemble a dimple. This little surprise – unique to each wearer – reflects a devil is in the details approach which is her underlying magic.
The Challenge
Beverly began and created a Private Jewelry business that thrived for decades, providing the best costumer service and personal styling anyone could ask for. Alas, in the digital era, a lot of shopping behaviors had shifted. With Beverly, her main concern was updating her business structure in a way she could grow with today’s culture. As someone who works mostly by herself, not only were the updates themselves important, but also the process in which she could continue to do them on her own; this was key in the project scope.
Services
- Experience/Web Design
- Systems & Process Strategy
- Business Strategy
- Digital Transformation