Packaging Design, Visual Identity

The Idea

Most haircare lines prioritize washing and styling preparation, often overlooking products or programs dedicated to nourishing and treating hair between washes. Given abl Hair Studios' strong emphasis on hair health through treatment and education, it became very obvious the need to develop an introductory line of products focused on simple at-home hair treatments and oils.

The Challenge

Despite a lot of amazing haircare product lines, the taboo surrounding hair oils was still strong in some communities. Conscious crown wanted to break that stigma by introducing intentionally purposed oils that could be used during appointments to educate clients about their own sebum productions and how to use hair oils to preserve the health of their crowns.

About

Conscious Crown is a collection of natural sustainably sourced hair moisturizers, oils, and exfoliators that heal and protect the hair during different seasonal needs. Conscious Crown Hair care brand was developed in response to the lack of products in the market purposed to treat the hair between washes.

consciouscrown.co

< Previous | Next >